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“How to Persuade in Writing?”
To Persuade is NOT to Inform
Persuasion is difficult to master. In writing and speaking. Very often people inform, when they should be persuading. How do you know you’re wrong?
“Does It Really Matter (So Much)?”
Yes, it does. You might even be surprised how much it actually matters in everyday business and corporate world. It matters in meetings, negotiations, presentations, public speaking, even in informal chats over cups of coffee or in elevators when you accidentally run into an executive or a secretary of state and decide to give a high-impact elevator speech. Indeed, body language is more important than your knowledge of the subject you’re talking about. Regrettably. What does this mean in practice? Full Story
“How Can You Increase Your Persuasive Power?”
Probably we’re all a bit puzzled, not to say interested in the art of persuasion.
Personally, it’s a topic I’ve always been extremely interested in.
There are several, not to mention too many ways of increasing your persuasive power. It’s difficult to be familiar with all of them. For this reason, in this article, I’ll only focus on one of them, which excites me over and over again. And It Means That … Full Story
