Write Winning ProposalsOblikovanje ponudb

“How Come Companies Hire Highly-paid People for R&D, But Think of Proposals, Which Sell These Products As an Ad-Hoc Activity?”

A proposal means “selling in writing”. It should be customized, where the  sales rep follows and builds the requests and needs of a client. If your proposals mostly include details of your company and are nothing else, but an information pack, then it’s high time you improved your proposal writing skills.

The workshop will show you how to:

- save time replying to enquiries, RPFs,
- re-write old matrixes, you’ve been using for years,
- learn to persuade in writing,
- distinguish between different types of proposals,
- find out which parts are the most important for your client,
- present the usual load of information as benefits for the client,
- include the price in terms of HOW and WHERE,
- without any effort recognize and eliminate the most common mistakes in proposals.

Available in Slovenian and English (as a communication skill and/or a specialized workshop of Business English).

“Kako to, da podjetja najemajo najboljše strokovnjake za razvoj novih produktov, oblikovanje ponudb, ki te produkte prodajajo, pa jemljejo kot postransko aktivnost?”

Ponudba je pisni prodajni razgovor. Poteka “po meri naročnika”, kjer prodajnik spremlja, sledi in nadgrajuje želje in zahteve naročnika. Če se vaše ponudbe ponavadi vrtijo okrog predstavitve lastnega podjetja in vključujejo samo koš informacij, potem je nastopil čas, da svoje znanje dopolnite.

Novo znanje, ki vam ga predstavi delavnica vam:

- prihrani čas, ki ga trenutno namenite pripravi ponudb,

- približa načine kako prepričati pisno,

- razloži kakšne vrste ponudbe poznamo in njihovo rabo,

- razloži kateri deli ponudbe so za naročnika najpomembnejši,

- pomaga informacije spremeniti v uporabno vrednost za naročnika,

- pojasni kje in kako predstaviti ceno,

- pomaga prepoznati in odpraviti najpogostejše napake pri pripravi ponudbe.

Delavnica je na voljo tudi v angleščini (kot komunikacijska veščina in/ali kot specializiran program poslovne angleščine).